Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc. (BAVI), a privately owned company operating in the Philippines. It offers roast chicken and processed meats for off-premises consumption, and is the largest roasted chicken retail business in the country.
Chooks-to-Go currently has close to a thousand stores. The majority of the outlets are in suburban areas and small towns, enabling access to a larger part of the population. The product mix is often adjusted to suit local preference.
The brand has 23 processing plants across the country, allowing logistical and processing flexibility to match daily orders. A cold-chain system delivers fresh products every day. Food safety is constantly monitored, with HACCP compliance underway.
Chooks-to-Go is an official partner of the Philippines men's national basketball team or Gilas Pilipinas since 2016.
Video Chooks-to-Go
History
Chooks-to-Go was launched by BAVI in 2009. Its name combines "chooks" (the Australian casual term for chicken) with "to-go" to indicate its take-out-only format. To differentiate its products from those of competitors, it is marketed as the only roast chicken that can be enjoyed without sauce (masarap kahit walang sauce). This caters both to the Filipinos' love for family gatherings, and the growing market segment of busy consumers with limited time for food preparation.
Since its launch, sales have stabilized to near industry-level average volume per store. To reach out to more customers, the company opened more outlets. By the end of 2011, Chooks-to-Go had more stores than the next five most-numerous roast chicken chains combined. In 2012, it was recognized as the top chicken-focused restaurant chain in the country.
To keep up with the growth, the brand expanded its broiler and breeder operations. Currently, around 200,000 birds are processed daily, with about half of this set aside for Chooks-to-Go outlets. The company targets an annual production of around 100 million birds by the end of 2013.
In an awarding ceremony held last December 11, 2013 entitled "Volume VIII Second Certificate Superbrands Accreditation and Awarding of Certificate," Chooks-to-Go was the singular roasted chicken brand selected to carry the Superbrands Awards Seal for 2013 to 2015.
Maps Chooks-to-Go
See also
- List of companies of the Philippines
- List of fast-food chicken restaurants
- List of Philippine restaurant chains
- Rotisserie
References
External links
- Official website
Source of article : Wikipedia
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