Nando's is an international casual dining restaurant chain originating in South Africa. Founded in 1987, Nando's operates about 1,000 outlets in 30 countries.
Nando's specializes in Mozambican-Portuguese style chicken dishes with various piri-piri marinades.
Video Nando's
History
The restaurant was founded in 1987 in the Johannesburg suburb Rosettenville when Portuguese-born audio engineer Fernando Duarte took his entrepreneur friend Robert Brozin to a Portuguese takeaway called Chickenland for a meal. After trying the chicken, cooked in piri piri, a Portuguese chilli sauce made from a pepper with the same name found in Mozambique, they bought the restaurant for about 80,000 rand (equivalent of about £25,000 at the time). They renamed the restaurant Nando's after Fernando's first born son. After two years, the restaurant had four outlets: three in Johannesburg and one in Portugal. By 2013, around 1,000 Nando's branches were in 35 countries.
In 2010, Advertising Age magazine named Nando's as one of the world's top 30 hottest marketing brands. As of July 2014, the Nando's restaurant group is ultimately owned by South African businessman Dick Enthoven and his family. Enthoven's son, Robby Enthoven, was responsible for expanding the Nando's chain in the United Kingdom.
Maps Nando's
Worldwide locations
Nando's has locations in five continents worldwide.
Africa
South Africa
Fernando Duarte and his friend Robert Brozin the founders of the first Nando's restaurant bought a joint previously called "ChickenLand" and renamed it Nando's. They opened it in 1987. By 1997, there were 105 Nando's restaurants in the country.
Botswana
Nando's has been operating in Botswana since 1993. There are currently 17 restaurants in Botswana: 9 in Gaborone, 1 in Jwaneng, 1 in Maun, 2 in Francistown, 1 in Mahalapye, 1 in Palapye, 1 in Kasane and 1 in Letlhakane.
Mauritius
There are four Nando's restaurants in Mauritius.
Namibia
Nando's launched in Namibia in 1995.
Swaziland
There are two outlets in Swaziland, in Mbabane and Manzini.
Zambia
Nando's began operating in Zambia in 2002.
Zimbabwe
In Zimbabwe, there are a total of 11 restaurants.
Asia
Bangladesh
Nando's has four restaurants in Dhaka, Bangladesh as of present. First restaurant was opened in Dhanmondi in 2007.
India
Nando's opened restaurants in India in late 2010. As of February 2013, Nando's has restaurants in five cities. Nando's plans additional expansion in India.
Malaysia
Nando's has been established in Malaysia since 1998. As of May 2015, there were 69 restaurants operating throughout the country.
Pakistan
Nando's has been established since 2001. It has currently nine restaurants nationwide. Nando's has 4 outlets in Lahore, 3 in Karachi and 1 each in Islamabad and Faisalabad.
Qatar
In Qatar, Nando's has been established since 2001, with the first restaurant located on Salwa Road.
Singapore
In Singapore, Nando's opened its first restaurant on 9 May 2010, as of December 2015 there are eleven outlets in Singapore.
Europe
Ireland
Nando's was first established in Ireland in 2008. The company opened its flagship restaurant on St Andrew Street in the city centre of Dublin in November 2011, employing 60 staff members to manage a 3,800 square feet (350 m2) space spread over two floors. As of early 2015, they have expanded to a total of 10 outlets in Ireland.
United Kingdom
Nando's opened its first UK restaurant in 1992 in the west London suburbs of Ealing and Earls Court, initially focusing on takeaway food. The UK arm, owned by the Enthoven family via a private equity company, struggled until chairman Dick Enthoven put his son Robert in control. The focus then moved from takeaways to a mixed service (counter ordering and table service) model. Branches also chose individual design and decor to move away from a restaurant-chain image. The company employs around 8,000 staff in the UK and, as of 2013, had over 280 branches in Great Britain and Northern Ireland, with some 60 being halal.
In 2010, Nando's UK won the Sunday Times's best place to work award in the big company category. Its sauces and marinades were also retailed in UK supermarkets.
Nando's claims to have the largest collection of South African art in the UK, with over 5,000 works displayed in restaurants; original artworks are commissioned by the company.
Nando's takeaway can also be ordered online to be collected in store.
North America
Canada
Nando's has operated since 1994 in Canada, with branches in the provinces of British Columbia, Alberta and Ontario.
United States
Nando's opened its first United States location in 2008 in Washington, D.C. Nando's currently has 40 restaurants in the US: 12 in Illinois; 6 in Washington, D.C.; 13 in Maryland; and 9 in Virginia.
Oceania
Australia
Nando's has been in the Australian marketplace since 1990, when the first restaurant opened in Tuart Hill in Western Australia. As of 2013 there were over 270 restaurants in Australia, with further growth planned. Nando's Australia uses certified Halal chicken throughout its chains, and they do not come in contact with any non Halal food items. However, they do sell alcohol and bacon in many restaurants.
New Zealand
Nando's opened their first store in Glenfield in 2000. As of February 2013 there are 31 Nando's outlets in New Zealand.
Controversies
Advertising
Australian refugee advertisement
In Australia, Nando's ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of refugees. The detainees had been waging a hunger strike campaign, even resorting to physically sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free". Melbourne's Sphere Advertising said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable... but we want to evoke a response".
Malema advertisement
During the South African national elections of 2009, Nando's made an advert lampooning African National Congress Youth League then president Julius Malema by using a puppet that resembled him. Malema's lawyers sued Nando's and the original advert was removed. However, an altered version was released, with the puppet's face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity.
Last Dictator advertisement
In 2011 Nando's launched a "Last dictators" advert in South Africa. The 60-second commercial shows a sad Robert Mugabe dining alone at Christmas in a large mansion while he reminisces about "happier times" with former dictators, such as playing water tag with Muammar Gaddafi, making snow angels in the sand with Saddam Hussein, singing Karaoke with Mao Zedong, pushing P. W. Botha on a swing set, and riding a British Covenanter cruiser tank with Idi Amin in a similar fashion to Leonardo DiCaprio and Kate Winslet embracing each other from the movie Titanic, while the music from "Those Were the Days" is played. Musekiwa Kumbula, holder of the Nando's franchise in Zimbabwe, said his group "strongly feels the advertisement is insensitive and in poor taste". The advert also offended Chipangano, a Zimbabwean youth militia loyal to Mugabe, who then demanded an apology from Nando's, threatened to boycott the South Africa-based chain, and demanded the advert be withdrawn or the restaurant face retribution. Nando's South Africa subsequently withdrew the advert citing threats to its staff in Zimbabwe from a youth group.
Corporation tax bill
Both The Guardian newspaper (UK) and the American non-profit publication ICIJ received documents in July 2014 revealing the details of past and present offshore clients of wealth managers Kleinwort Benson, including the Nando's restaurant group. The Guardian published its belief that, through the use of businesses in Malta, Guernsey and the Netherlands, Enthoven legally reduces the group's UK corporation tax bill by "up to a third". According to the British newspaper, Enthoven's profits eventually accumulate in the Kleinwort Benson-managed "Taro III Trust" that is based in Jersey and contains at least £750 million.
While no member of the Enthoven family agreed to speak with The Guardian, a company representative explained that UK tax laws are not applicable to Enthoven, as "He [Enthoven] is not resident in the US or the UK." The spokesperson also stated that, in the UK, Nando's paid corporation tax of £12.6 million on a profit of £58.2 million for the year ending February 2013.
Nando's Black Card
The existence of a special 'Black Card' enabling free meals and soft drinks for five people at any time were revealed in 2015 by two musicians, who stated that they were donating free food to the homeless in Manchester, UK.
See also
- Chicken restaurant
- List of fast-food chicken restaurants
- Oporto - Australian-based Portuguese themed chicken restaurant
- TASTE Holdings - management group in which Chickenland (Pty) Ltd has significant shareholding
References
External links
- Official website - (global)
Source of article : Wikipedia
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